Colour is incredibly powerful. Take a minute to think about how colours affect you as your go about your daily life. Maybe you walk into a bright red room...that would cause me to feel instantly stressed and want to leave as soon as possible. It's also almost impossible not to take note of the bright red as it yells "hey, look at me now, I'm demanding your attention" in an alarming tone. Now think about walking into a seafood blue room with lush green tropical plants placed throughout, you'll probably start to feel a calming, serene feeling wash over you. Colours undeniably cause us to feel certain feelings or change our mood even without us knowing.
Because colour is such an incredibly powerful tool, I use it to my advantage every single time I create my images. Colour helps me to create mood and the style I'm going for when I create and edit my images.
Understanding the Colour Wheel
When you first start thinking about colour and how to use different colours and shades to help create stronger images, looking to the colour wheel is the perfect first step.
When two colours are on opposite sides of the colour wheel they are considered to be complementary colours. This combination provides strong contrast and also makes the individual colours appear brighter with more of a pop which will grab the viewers attention and draw them in.
Two colors that are on opposite sides of the color wheel. This combination provides a high contrast and high impact color combination – together, these colors will appear brighter and more prominent.
Three shades, tones and tints of one base color. Provides a subtle and conservative color combination. This is a versatile color combination that is easy to apply to design projects for a harmonious look.
Three colors that are side by side on the color wheel. This color combination is versatile, but can be overwhelming. To balance an analogous color scheme, choose one dominant color, and use the others as accents.
Three colors that are evenly spaced on the color wheel. This provides a high contrast color scheme, but less so than the complementary color combination — making it more versatile. This combination creates bold, vibrant color palettes.
Four colors that are evenly spaced on the color wheel. Tetradic color schemes are bold and work best if you let one color be dominant, and use the others as accents. The more colors you have in your palette, the more difficult it is to balance,